General Manager Opportunity, Young High-Growth Company
- Elevate Your Leadership Journey
- Work with a Passionate and Diverse Team
- Join a Successful Founder Owned Company
About Fluidform
This is a unique opportunity to join the team of Fluidform by Kirsten King, a global leader in personal movement. With an impressive portfolio of premium movement services and products, the company stands at the forefront of the industry.
Joining Fluidform means taking a crucial role in leading a dynamic team for one of the world’s most celebrated movement instructors, located in the fastest growing region for this exercise genre. With a teaching experience spanning over 20 years and a decade of successful studio operations, the Fluidform method stands validated and endorsed by celebrities, elite athletes, in-studio clients, and thousands of online members globally for its unique and proven approach to movement.
Your Role
You will have responsibility for the management and development of the entire organisation, on a national and global scale, including studio franchises, head office staff and our growing network of personal movement consultants. Enjoying a collaborative culture that empowers your success.
Reporting to the Founder / CEO you will lead the development and execution of the business model, defining the organisation’s long-term strategic direction to elevate the prominence of our personal movement services and products while preserving local origins and values. Your role includes the comprehensive oversight of market operations with a primary focus on achieving targets and ensuring sustainable, profitable growth.
Business, Brand and Operations
- Devise a comprehensive 3 year business plan and detailed market strategies encompassing brand development and expansion.
- Take ownership of all aspects of the Profit and Loss statement, ensuring its successful delivery.
- Spearhead the technical roadmap for the business and manage external service providers.
- Develop sales and marketing initiatives consistent with the global brand DNA that drive customer engagement, brand awareness and deliver market share growth.
- Ensure effective management systems are in place to enable team-ship and high quality performance.
- Take on the pivotal responsibility of daily business operations by executing strategic plans and leveraging your skills in strategic leadership and team management.
- Facilitate collaborative partnerships and develop comprehensive joint business plans with commercial partners and franchise owners in national and international regions.
- Leverage business insights to effectively influence opportunities for brand development.
- Manage reporting across companywide KPIs inclusive of franchise operations, profitability and EBITDA targets.
People and Leadership
- Lead and motivate the entire organisation to deliver sales and profit objectives.
- Take ownership and evolve the organisational design and establish resourcing needs to ensure the team is set up to deliver the strategic objectives of sustainable profitable growth.
- Implement the appropriate employee engagement strategy for the entire business that enables Fluidform as a “Great Place To Work”.
- Shape, lead, and cultivate management teams, including franchisees, fostering a culture of team performance centred around customer satisfaction and brand excellence.
- Drive on-going performance management and team development across initiatives including; skills and competency assessments, training, coaching and mentoring, career pathing plans.
Essential Skills
- Experienced General Manager, skilled in strategic planning with a proven track record in leading prestigious brands within Sales & Marketing, overseeing multi-functional reports.
- Successful in driving organisational growth, optimising business and operating models, and innovating digital services and product portfolios.
- Expertise in developing and implementing sales and marketing strategies, expanding customer bases, channel growth, and accelerating franchise expansion.
- Proficient in financial management, including Profit and Loss, cost analysis, budgeting, and fiscal management.
- Demonstrates exceptional analytical, communication, and presentation skills with a focus on enhancing profitability, optimising resources, and prioritising customer satisfaction.
- Deep understanding of the digital landscape and a history of introducing new technologies to the market.
- Previous experience with franchise business models is advantageous.
- Skilled in regulatory, governance, and risk management.
- Excellent interpersonal, negotiation, and consensus-building skills.
- Proven ability to collaborate cross-functionally and internationally to achieve business objectives.
- Experienced in talent management, including hiring and development.
- Leadership role shaping, motivating, and developing the capability of teams.
Fluidform Offers
- Rare senior leadership opportunity.
- Dynamic business to grow and innovate.
- Rewarding role with an Australian company.
- Vibrant team environment marked by a dynamic and collaborative spirit.
- Competitive and attractive remuneration package.
Qualifications and Experience
- Bachelor’s Degree in Business Management.
- Master’s Degree in Marketing / Finance / Business Administration will be preferred.
- 5 years working in a Branded Sales & Marketing environment.
- 5 years in a General Manager or similar Consulting role.
For expressions of interest please apply by addressing the criteria and providing your C.V.