At Fluidform, it is our mission to exceed expectations at all touch points, making a meaningful impact on the minds, bodies and lives of people around the world through movement. We are seeking passionate individuals to join our team who embody the Fluidform values of being action-orientated, aspirational, empathetic, expert-led and passionate to create change.
WHY FLUIDFORM?
- Accessible movement and wellness for everyone and every body
- Expert-led knowledge, real world outcomes
- More than Pilates, Fluidform is a movement
- Good vibes and trusted stories
Be part of a leading global brand within the fastest growing Pilates, movement and wellness industry.
ROLE OVERVIEW
The Social Media Strategist is a passionate leader who combines data-driven strategy with creative storytelling to elevate Fluidform’s presence as a global leader in health and wellness. The Social Media Strategist will work closely with the Brand Manager and Art Director to execute a comprehensive social media strategy to drive online brand engagement and creatively communicate the Fluidform brand core messages, marketing plan and objectives. This role requires social media platform expertise, a passion for creative elevation and strategic planning, and a pulse on current and emerging trends.
RESPONSIBILITIES
- Plan and execute an engaging, data-driven social media strategy which successfully communicates the brands marketing strategy and elevates the brands global and credible positioning.
- Combine elevated creativity with performance-led metrics to balance meaningful storytelling with conversion objectives.
- Collaborate with the Brand Manager and Art Director and content team to develop an impactful social strategy which successfully communicates the brand language, visual guidelines and marketing objectives.
- Achieve social performance metrics and drive business success through detailed reporting and analysis.
- Collaborate with the wider team to propose and integrate partnerships, events, PR, relationships, clients, instructors and studios into the content strategy, to leverage key brand moments for social media exposure.
- Leverage social trends and tools to optimise efficiency, reporting and drive business success.
REQUIREMENTS
- 5+ years of experience in social media strategy, brand marketing, communications, content and/or digital marketing
- Comprehensive understanding of social algorithms, platform best practices, and content optimisation techniques across Instagram, TikTok, YouTube, Pinterest, and relevant platforms.
- Trusted portfolio and references of building high performance social content strategies and campaigns with high engagement and conversion results.
- Experience with influencer and partnership relationships to leverage for social media content and brand awareness.
The right candidate will:
- Embody a global, limitless mindset who is passionate about marketing, culture and wellness.
- Present attention to detail, with an eye for elevated content and is passionate about exceeding expectations at all touch points.
- Be immersed in Pilates, movement and wellness, and empathic and inclusive in nature.
- Balance strategy with creativity to achieve business success and storytelling.
- Be ahead of the curve, with a finger on the pulse of social trends and culture.
- Take initiative, embrace responsibilities, challenges and present solutions.
- Be adaptable, flexible and hands-on, with the ability to provide guidance, assistance and inspiration to the wider team.
For expressions of interest please apply by addressing the criteria and providing your C.V.